Making Social Media Work
For Your Business
The Ins and Outs of The Big 5 Social Platforms
Using social media but want to make it work for you better as a marketing and promotional tool?
Trying to keep up on the latest and greatest developments in the social media world?
Social media is an excellent tool, if you use it correctly.
During this interactive talk and workshop, Alison Burke will talk about how social media has changed in recent years, the best mediums to engage with potential customers, tips and tricks for using social media well and the latest trends and changes in the space.
Bring your handles, your questions and get ready to engage!
In this session, you’ll learn:
- Which social media mediums are best for YOUR business
- The latest on the challenges with Facebook professional pages and ways to overcome them
- The benefits and negatives of programming versus live sharing/engaging
- Insights into paid/sponsoring posts to ensure views
Alison Burke is VP Business Development and Partnerships at Ehm & Co, the leading digital marketing agency that specializes in the art and science of marketing to women with children. Ehm & Co partners has many established national Canadian brands such as Joe Fresh, Telus Health, Chevy, and Loblaws Inc.
With a background in journalism, PR, digital marketing, and entrepreneurship, Alison has focused the last 15 years of her professional life honing her business skills, notably having grown Impressions PR from a team of one to a thriving boutique PR firm, guest spoken at conferences, and led workshops and continued learning webinars on media and the unprecedented evolution it has seen in as much time.
During the time she is not working on an action plan for continued successful brand partnerships and finding otherwise hidden opportunity, Alison can be found keeping active at her local gym, or cheering on her three kids in the area or on the field.
Date: March 28, 2018, 6:30 pm - 9:00 pm
5045 Orbitor Drive
Bldg 12, Suite 201
Price: Members: $40.00 and Non-Members: $55.00 (No refunds once purchased)