Learn How To Generate Buzz for your Business
PR Secrets from Editor of Lou Lou Magazine and founder of Charming Media
Public Relations is about generating buzz and excitement, raising your business’s profile and making sure that the media, your customers and the world at large sees your business for what it really is! A strong PR strategy will increase brand-awareness and put YOU in control of how the world perceives your business. We have experts from both sides of the table - a leading magazine editor from Rogers Publishing and PR Executive from a top boutique PR firm.
Janna Zittrer writes words for money. More specifically, she is currently LOULOU’s Editor-at-Large, and contributes editorial content to various print and online publications, including The Globe and Mail, Globe Style Advisor and Cosmetics magazine. Her work has also appeared in FLARE (where she worked as Montreal Correspondent for more than five years), Glam Canada, Reader’s Digest, Hello!Canada, enRoute, Fairmont Magazine and Mercedes-Benz Magazine. Numerous features have been syndicated to and picked up by such leading online media outlets as MSN, Yahoo and The Business of Fashion.
In her free time, Janna writes branded content for such companies as ALDO, Rogers Communications and Flow Water as well. She has also appeared as a fashion expert at major retailers including Sephora, HR2 and Vince Camuto. And, while wearing enough makeup to be deemed “camera ready,” Janna has shot video spots for Entertainment Tonight Canada, Breakfast Television and Kiss 92.5. While on the job, Janna has interviewed such big-name designers as Stella McCartney, Tommy Hilfiger, Giles Deacon and Misha Nonoo, along with celebrities including Katy Perry, Taylor Schilling and Georgia May Jagger.
Valerie Stachurski is the founder of Charming Media, a Toronto-based PR agency focusing on fashion, beauty, travel and general lifestyle brands. Valerie has overseen the rapid growth of her company during the past four years since its launch in 2012, with an impressive roster of clients including Turkish Airlines, Oxford Properties, Skechers, and more.
In addition to corporate clients, Charming Media has managed the most runway fashion shows on the World MasterCard Fashion Week calendar than any other agency in Canada. Valerie continues to grow her agency by working with brands, companies and people that fall in line with her own values and passions.
Date: Tuesday September 20, 2016 6:30pm - 9:30pm
Location: The Stir Kitchen - 10 Kingsbridge Garden Cir #101, Mississauga, ON
Price: Members: $40 Non-Members $50
(Dinner is included - No refunds once purchased)