Your Customers are Mobile. Is Your Business?
We will be discussing how moving your business into the mobile arena will help foster better connections with customers and provide opportunities for growth through frictionless transactions. A review of mobile trends, mobile buying habits and how to integrate a mobile strategy into your current marketing plans.
Brian Davidson is the President of Wood & Associates Direct Marketing Services Ltd. and the President & Chief Marketing Officer of Light Switch Media Inc. He has been helping clients with their marketing needs for over 18 years, first in the direct mail/direct marketing field and now with digital and mobile solutions.
Brian is a former Director of Digital Strategies for the National Association of Major Mail Users, an association that works with Canada Post executives and Government officials to improve the marketing initiatives offered to Canadian businesses. Brian also worked on many pilot projects with Canada Post to improve their digital tools used for customer targeting.
Brian’s focus is now in delivering mobile solutions to businesses throughout Durham Region with customized mobile app development and Strategic Planning through their Virtual CMO services at Light Switch Media. Light Switch’s aim is to deliver highly customized marketing services, previously only available through major Toronto agencies, designed with Durham Region’s business needs in mind.
In this session, you’ll learn:
- What the current mobile marketing trends are
- How to incorporate a mobile strategy into your marketing mix
- How a mobile app can grow your business
- Why a strategic marketing plan is essential to any business
Date: August 14, 2018 11:00 am - 2:00 pm
Durham Corporate Centre
105 Consumers Drive, Unit 2
Non Member: $50.00
BOGO: $75.00 - Email Lisa (firstname.lastname@example.org) the friend's name after you register.
Member and Non-Member