By: Anita Heidema
How to be a more efficient and focused entrepreneur
The foundation behind any successful business is mindset, but in order to build your ideas and beliefs into a viable, revenue-driving business, you must have the right strategies in place.
After all, our ideas are only as great as our abilities to implement them. Entrepreneurs are artists and innovators, but being a business owner is about much more than that.
You need a business plan.
While the thought of a stuffy mission statement may bring flashbacks to your days working in the corporate world, the business plan does serve its purpose in entrepreneurship. Why do you do what you do? What values do you want your brand to represent? What target client or customer base are you looking to attract? Take the time to brainstorm and reflect on these key questions, and then write down your responses. The act of writing out your business plan helps make your thoughts and ideas more concrete, allowing you to refer back and modify as your business grows.
You need a brand image.
Once you’ve established who your target market is, you need to come up with a way to reach out and connect with them. This is where your marketing strategy comes in. Determine your core brand messaging. How will you showcase this through a social media strategy? Will you use print advertising to reach your target base? What about Google Adwords? Understand what your marketing goals are, and then put a plan in place to achieve these milestones.
You need a bookkeeping system.
When you’re an entrepreneur, you wear many hats, and when you’re in the early stages of building your business, bookkeeper is likely one of them. Even if financing is not one of your strengths, it’s important to understand what numbers are important to your business and how you will track them. What invoicing system will you use? What are your revenue goals? How will you track expenses? If you want to run a successful business, you need to have a handle on your finances.
About Anita Heidema
Anita Heidema is many things to many people but mostly a Mindset Coach and Business Strategist to entrepreneurs who want to live powerful passionate lives. Anita is also a speaker, NLP Practitioner, Hypnotherapist, Author to Amazon best-seller to Vitality Knocks, creator of Mind Your Business Class, Mind School & Ah-ha! Academy for entrepreneurs, 21 Day Journey to Success and various other programs for business and leadership success. As Hypnotherapist and Travel creator of “Getaway to Find Your Way” Anita executes programs and destination getaways and online programs that build your mindset and strategies for business and leadership success.
Learn more about Anita at www.AnitaHeidema.com