The Brand Experience
Shanna Dennis has been working with small to medium sized businesses since 2001. As a trained Graphic Designer, she has always valued the importance of a professional and consistent brand identity design. Over the years, she has seen many of her clients succeed and many fail, yet they all had a great visual brand identity. Knowing that graphic design is important, she also knew there was more to the puzzle.
Today, Shanna and her husband James, own a brand agency called Enticity. Shanna’s passion for branding feeds off the desire to see all her clients succeed. She knows that professional design without the foundation of strategic brand development is sure to set the consumer expectation higher than the actual experience delivered. This is the most common reason businesses fail today.
After years of brand strategy coupled with running her own business, Shanna is eager to share what she knows about branding and the customer experience.
In this session, you’ll learn:
- Understanding perception
- Operate your business with Empathy towards your consumer
- Recognizing a commodity vs. a brand
- The new era of marketing
Date: Tuesday, March 28, 2018 6:30 P.M. to 9:00 P.M.
Bayfield Executive Suites
135 Bayfield Street
Price: Members: $25.00 Non-Members: $35.00 (No refunds once purchased)
Light Appetizers provided