Understanding Your Why
This is an interactive branding strategy session where we will focus on why a company needs a purpose and an identity. And that’s why we have powerhouse Sonja Davies joining us.
As co-founder and President of Loopmedia, Sonja has guided the company through unprecedented growth over the course of the past two decades, overseeing business development and a strategic marketing plan that has transformed the company from an animation house to one of the country’s leading brand design, video and animation studios with a forward-looking focus on content strategy, creation, measurement and optimization. In addition to her sharp commercial instincts, Sonja has played a pivotal role on major branding and re-branding efforts for APTN, HomeSuiteHope, Scotiabank, and many more. Under Sonja’s inspired leadership, Loopmedia is proud to have partnered with some of Canada’s top brands, including Oxford Properties, Freshii, RBC, Hollis Wealth, PortsToronto, Kiehl’s, the JUNO Awards and eOne.
You Will Learn:
- What is a brand and what is its purpose.
- Your Brand character
- The space we want our brand to occupy in the mind of the target audience
- Character personality traits that describe the tone and manner with which your brand delivers
- How your brand succinctly states what customers can expect before, during and after every encounter with your brand
Date: Wednesday February 21, 2018
6:30 pm – 9:00 pm
Location: 5045 Orbitor Drive
Bldg 12, Suite 201