Business Accelerator - Building Your Brand Through Media and Breaking Through the Clutter
Want to stand out from the crowd? Whether you’re looking for publicity for you as a brand, or for your business, product or service, there are proven tactics to get in front of the right media targets. In this you’ll learn the following:
- Media relations best practices
- How to break through the clutter and get a leg up on your competitors
- Determining your value proposition and making it enticing to key media
- Sourcing your best media targets – Who and how?
- The Art of the Pitch – How to do it so that your message is heard
Samantha Kemp-Jackson is a Senior Communicator and Public Relations expert with over 25 years of professional experience in the public and private sector. Embarking on a second career in Public Relations, Samantha worked for almost 10 years in two of Toronto’s leading PR agencies, focusing primarily on Technology, Business and B2B accounts before starting her independent consultancy, Triple M Communications.
A Media Relations and Branding expert, Samantha consistently delivers results – from national broadcast media coverage to online via the web and social media. Samantha has also spent many years providing media training to corporate executives – from VPs to CEOs – allowing them to finesse and ace their media interviews and to effectively get their key messages across to key stakeholders.
In her other life, Samantha is a frequent media spokesperson, writer and sought-out guest in her own right, successfully providing Parenting and Lifestyle advice in the media, based on her blog, “Multiple Mayhem Mamma.” A regular writer for Huffington Post and host of the podcast “Parenting Then and Now,” her writing has appeared in The Toronto Star, the Globe and Mail, CBC News and more. Samantha is a regular guest on CTV News Channel’s “Behind the Headlines” segment where she discusses the latest headlines on a panel with broadcaster Beverly Thompson. In addition, Samantha’s media appearances include (but are not limited to) CTV, CTV News, Global News, Canada AM, The Toronto Star, National Post, The Globe and Mail, CBC Radio (where she was Parenting Columnist for over a year), CBC Television, CBC online, Macleans, Postmedia, Canwest and many more. A lover of all things related to social media, her verified Twitter account has over 14,000 followers and is growing daily. Not surprisingly, Samantha also provides digital strategy and consultation to her clients as part of her professional services.
Date: Wednesday, September 27, 2017 6:30pm - 9:00pm
5045 Orbitor Drive
Bldg 12, Suite 201
Price: Members $50 Non-Members $65 (No refunds once purchased)